About Muscle Icon
THE FITNESS COMPETITION THAT CONNECTS COMPETITORS WITH FANS AND SPONSORS
Who We Are
Muscle Icon is the next generation fitness competition. Our goal is to meaningfully connect athletes, fans and sponsors to foster authentic relationships for mutual benefit. We pride ourselves on our no-politics approach to competitions. Muscle Icon is dedicated to helping athletes build their brands and better engage with their audience through free tools and resources. We encourage everyone to be a teammate, even when they are competing against others — to push themselves, motivate others and to be a positive role model.
Mission & Core Values
TRANSFORMING THE WAY ATHLETES ENGAGE AND CONNECT.
- Meaningful connections over everything.
- Make being healthy enjoyable.
- Build authentic relationships with athletes, fans, and sponsors.
- Push yourself, motivate others, be a role model.
- Be a team member, even when you compete against others.
Dan Mendoza is a former competitor and has a deep seeded passion for Bodybuilding and providing an unforgettable experience to athletes at Muscle Icon events. Dan Mendoza started his career as a personal trainer and communications / advertising major in New York. His passion for bodybuilding created a desire to spread awareness about the sport and surround new athletes with quality information, brands, and the best competition experience possible.
Where should you begin?
Join for free
Easily register to become a Muscle Icon competitor. Competitors receive exclusive access to industry updates and resources.
Gain an edge
Expertly picked tools and resources to help gain an edge. Exclusively for competitors and fitness enthusiasts.
Discover upcoming Muscle Icon events, purchase tickets and learn more about the competition.
Become a sponsor
Have a business or resource that’s useful for competitors and attendees? Sponsor an event or our website.